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Leotard Ballet Uganda – SEO Project
Leotard Ballet Uganda is a leading ballet school that offers a variety of classes aimed at developing both young and adult dancers. Having indentified search engine ranking issues with their company website, Leotard Ballet hired us (DIGting SEO Agency) to support them with professional Search Engine Optimization services for their project. The aim of this project was to help Leotard Ballet leverage the gap in the ballet industry and rank better on major search engines.
Leotard Ballet Website issues
Leotard Ballet Uganda provides a couple of ballet services including group studio classes, private lessons, and in-residence sessions. In addition, they also sell ballet equipments through their online store. However, due to the lack of a clear SEO strategy, there was little to no organic traffic going to their website store.
The Ballet Company was facing a couple issues that were hindering it from ranking on Google and other major search engines. Among the many, here are the key SEO issues we identified for the Leotard Ballet website at the start of the project:
- Leotard Ballet website was slow to load, which resulted to high bounce rates, negatively impacting user experience and search engine rankings.
- The company’s website pages were not appearing anywhere in search results related to their services, such as; “Ballet classes” “Ballet schools in Uganda” “Ballet Academy in Kampala” and many more.
- It had an outdated, mobile unfriendly website design that needed a complete overhaul to improve overall site performance, user experience, and also minimize resource consumption.
- The company lacked a proper keyword research and implementation strategy which limited their visibility to potential customers.
- There was a low Backlink count to the website, reducing the site’s authority and making it harder to compete with other websites in the ballet niche.
Our Solution
Having understood the challenges the Leotard Ballet website was facing, our team prepared a customized SEO strategy for the project, identifying the main requirements, the tools to use, and the timeline for seeing results.
Main Requirements
- Image Optimization: compressing large images, implementing lazy loading
- Page Speed Enhancements: minifying CSS, JavaScript, leveraging browser caching
- Keyword Research: identifying relevant keywords
- Build Quality Backlink: guest posting, directory submissions, content marketing
- Install SSL Certificate: switching to HTTPS for security and SEO benefits
- Content Strategy: creating regular industry-specific blogs, on-page optimization
- Fix Technical SEO: submitting a sitemap, fix broken links, structured data markup
- Mobile Optimization: focusing on responsive design, mobile-first approach
- Website Overhaul: rebuilding the website, domain & file transfer and publishing
Below are the SEO tools we used to optimize Leotard Ballet and bring their website project to the top of search engine results:
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1. Semrush
Semrush provides a robust keyword research feature along with a suite of other tools designed to enhance online visibility and marketing strategies. They offer features such as keyword research, competitor analysis, backlink auditing, and site performance tracking, making it ultimately beneficial for business SEO projects like Leotard Ballet website. Semrush offers a free trial package for all those who want to try it out.
2. Hemmingway
Hemingway Editor enhances SEO efforts by improving the readability and clarity of web content. It analyzes your writing, highlighting complex sentences, passive voice, and adverbs, making it easier to create content that resonates with your audience.
3. Grammarly
Grammarly can significantly enhance your SEO efforts by ensuring that your content is grammatically correct, clear, and engaging. It provides real-time feedback on grammar, punctuation, and style, which helps you to create polished content that appeals to both readers and search engines.
4. Yoast SEO
Yoast SEO provides essential features like content analysis, keyword optimization, and readability checks, guiding you to create SEO-friendly content that adheres to best practices. By offering real-time feedback on your writing and ensuring you use the right keywords effectively, Yoast helps enhance your chances of ranking higher on search engines.
Key Improvements
Below are some of the key improvements we have achieved ever since Leotard Ballet SEO project started, ultimately helping the company website to rank better on Google and other major search engines.
| Deliverable | Before | After |
| Page size | 4.5MBs | 1MB |
| Loading time | 8.6s | 1.5s |
| Total impression | 89 | 40.3k |
| Average position | 25 | 16.3 |
| Average CTR | 0.6 | 3% |
| Organic traffic | 15 | 584 |
We are thrilled to announce that our client, Leotard Ballet, is now ranking at the top of Google’s search results for ballet academies in Uganda, a testament to the power of our tailored SEO services. Imagine the impact of having your website not only seen but preferred by potential students and parents searching for quality ballet training!
Our comprehensive SEO approach has also ensured that Leotard Balled Academy stands out in a competitive market, attracting the right audience and boosting enrollment.
Conclusion
By optimizing the Leotard Ballet website for search engines, we have been able to attract potential customers searching for their services and products, ultimately increasing the business’s ROI (Return on Investment) at the end of the SEO project.
Therefore, incorporating SEO Services into your business is essential for increasing online visibility, driving more local and international traffic, and building brand credibility. Your business can also improve greatly as long as you own a website. For SEO consultancy, reach out us today.
