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Sisters Bridal Shop Uganda & Kenya – SEO Project
Sisters Bridal Shop is a top DIGting SEO client and a prominent bridal boutique in Uganda and Kenya, offering an exclusive selection of wedding gowns and bridesmaids’ dresses. In our recent SEO Project for the Sisters Bridal website, we’ve been on an adventure through the world of wedding gowns and brilliant happy stories of love. So, this blog illustrates the progress of the project and the tools we used to improve our client’s SEO performance.
Sisters Bridal Website challenges
Sisters Bridal partners with top international designers from the U.S. and Europe, offering over 2,000 in-stock wedding dresses. Brides-to-be get access to these wedding gowns through the Sister Bridal ecommerce website. Here, they can easily pick a gown of their choice, then, book a fitting appointment to visit their physical store.
Despite Sisters Bridal being a top brand, their website had no online presence. It was facing several critical issues impacting its visibility and performance on Google and other major search engine as listed below.
- The website was not appearing in search results related to wedding gowns due to several technical and content-related issues.
- It has thousands of large images (over 1MB in size each) that were significantly slowing down the website
- Their business site had few quality backlinks, which reduced its credibility in the eyes of search engines
- The site lacked optimized, valuable content tailored to their industry
Our Solution
After understanding the challenges, we knew exactly what Sisters Bridal SEO project required to ignite their website performance in terms of improving visibility, increasing organic traffic, and ultimately seeing more Brides booking fitting appointments through the website.
Main Requirements
- Image Optimization: compressing large images, implementing lazy loading
- Page Speed Enhancements: minifying CSS, JavaScript, leveraging browser caching
- Keyword Research: identifying relevant keywords
- Build Quality Backlink: guest posting, directory submissions, content marketing
- Install SSL Certificate: switching to HTTPS for security and SEO benefits
- Content Strategy: creating regular industry-specific blogs, on-page optimization
- Fix Technical SEO: submitting a sitemap, fix broken links, structured data markup
- Mobile Optimization: focusing on responsive design, mobile-first approach
These are the tools we used to optimize Sisters Bridal website project for SEO
1. Semrush
Semrush is one of the best comprehensive SEO tools we always use in our client projects due to its efficiency in enhancing online visibility and driving web traffic. This tool offers a wide range of features, including keyword research, competitor analysis, backlink auditing, and site performance tracking, making it ultimately beneficial for business SEO projects like the Sisters Bridal website. You can have a look at Semrush free trial to get started.
2. Hemmingway
The Hemingway content editing tool helps to improve the clarity, readability, and conciseness of written content, making it ideal for SEO. It highlights complex sentences, passive voice, and unnecessary adverbs, ensuring that web copy is clear, easy to understand, and optimized for better user experience, which positively affect dwell time and search engine rankings
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3. Grammarly
Like Hemmingway, Grammarly is also an SEO editing tool we often use for projects like the Sisters Bridal website. It is an AI-powered writing assistant that helps enhance the quality of SEO content by providing suggestions for grammar, punctuation, and style improvements. It also offers tools to refine readability and clarity, ensuring content is well-structured and easy to understand, which is crucial for both search engines and users.
4. Wix SEO Settings
Sisters Bridal is a Wix-based website; hence, we needed an integrated SEO tool that can help in the optimization of this website project for search engines. The tool provides features like automatic sitemap generation, customizable Meta tags, URL structure optimization, and mobile optimization, all essential for improving search rankings.
Key improvements
At the end of the SEO project of Sisters Bridal shop, we have been able to achieve the projected results based on the requirements. Below are the monthly website SEO performance results before and after the project.
| Deliverable | Before | After |
| Page size | 5MBs | 1MB |
| Loading time | 11.7s | 211ms |
| Total impression | 100 | 62.8k |
| Average position | 25 | 14.5 |
| Average CTR | 0.4 | 2% |
| Organic traffic | 50 | 1.5k |
Currently, Sisters Bridal Website is topping the list of wedding gowns in Uganda and Kenya, capable of handling large traffic and also allowing multiple brides to submit their details while booking their fitting appointments.
The website has managed to gain traction from local and international searchers in major search engines. By the time of creating this client story, Sisters Bridal gets most traffic in Uganda and Kenya (primary target locations), USA, UK, Nigeria, and many other countries.
Final Remarks
By optimizing the Sisters Bridal website for search engines, we have been able to attract potential customers searching for products or services related their business, ultimately increasing the business’s ROI (Return on Investment) at the end of the SEO project.
Therefore, incorporating SEO Services into your business is essential for increasing online visibility, driving more local and international traffic, and building brand credibility. Your business can also improve greatly as long as you own a website. For SEO consultancy, reach out us today.